Alicia

How to Talk to Kids About World Events: A Parent's Guide

I grew up watching the Today Show with my parents in the morning. Now, I’m scared to turn on the news with my kids in the room. Horrific scenes can pop up before you know it, and even during sports, ads for violent movies and video games seem endless.

At the Grammys, I watched my kids tear up as they saw LA families evacuating their prized possessions during the fires—raising money for those in need. It’s hard not to wonder how this affects their own fears, especially when active shooter drills have become the norm at school.

According to Nemours KidsHealth, “The average American child will see 200,000 violent acts on TV by age 18. Many of these are done by the 'good guys,' whom kids are taught to admire.” This can blur the lines between right and wrong. As I raise a boy, I see the impact of his TV-watching almost instantly in his behavior.

So, I wanted to research ways to help kids process world events and the media’s bias toward conflict. My hope? To lay the groundwork for thoughtful conversations and healthy media habits as they grow.

Understanding How Children Process World Events

Children's comprehension of world events varies by age, and their reactions can differ accordingly. Recognizing these developmental stages can help tailor discussions to their needs.

My Personal Experience

After a recent surgery, my 3.5-year-old son started acting out more. His routine changed, and one parent was “down for the count.” He may have been worried but didn’t have the words to express it.

For my older kids, I look at physical symptoms (headaches, stomachaches) and emotional shifts (withdrawal or increased sensitivity). Answering their questions thoughtfully is key.

Before You Start: Parent Prep Guide

Before diving into these conversations, it’s important to check in on yourself first.

• Manage Your Own Anxiety: Kids pick up on our emotions—including political viewpoints. Mine can tell you who each parent voted for just from listening at home!
• Choose a Safe Environment: The calmer we are, the safer our kids feel. Approaching conversations with curiosity instead of fear makes a difference.
• Gather Age-Appropriate Resources: Picture books work well for younger kids, while older kids benefit from well-vetted articles.
• Find the Right Time: My “power hour” is after dinner and playtime—a calm moment when they’re most receptive. Pausing a game or show also works well.

And when in doubt? Turn off the news if it’s trending too negative—it helps everyone’s mood.

Age-Appropriate Conversation Starters

Reaching your kid on their level is key, so they can understand and process the information. Here are some basic guidelines that could be helpful.

Ages 2-5

• Keep It Simple: For young kids, using straightforward language can help. “There was a big fire, but many helpers are working to keep everyone safe.”
• Use Picture Books: Trinka and Sam: The Big Fire (available as a free PDF and on YouTube).
• Highlight the Helpers: Police officers, firefighters, doctors—those are the real superheroes!

Ages 6-11

• Ask What They’ve Heard: “What do you know about the fires?”
• Address Misconceptions: Kids often fill in the blanks with their own fears—gently correct misinformation.
• Use Maps & Visuals: Showing where events happen provides context.

Ages 12+

• Encourage Critical Thinking: “Why do you think this happened? What could help?”
• Discuss Media Literacy: Explain how algorithms work—why YouTube & TikTok may not always be reliable news sources.
• Explore Solutions Together: “What could we do to help?” This builds empathy and action.

Expert-Backed Strategies for Difficult Conversations

One of the best parenting tools? Time.

Dr. Daniel Amen frequently shares on social media that spending just 15-20 minutes of undistracted time with your child (letting them lead the conversation) is one of the best things a parent can do.

The reality? Many parents only spend about 7 minutes of 1:1 time per week with each child. That dedicated time reduces jealousy, anxiety, and behavior issues significantly.

• Active Listening: Repeat what they say to show understanding.
• Validate Their Feelings: “It’s okay to feel scared. A lot of people do during big events.”
• Balance Honesty with Hope: Share facts without fueling fear.
• Know When to Get Help: If anxiety interferes with daily life, professional support can be a game-changer.

Actionable Ways to Help Kids Feel Empowered

Feeling helpless is one of the biggest sources of anxiety. Giving kids a sense of action helps. 

For younger kids, this could be dropping off thank you cards at your local fire station, or for older kids, participating in community events is a great way to get involved and feel empowered. 

Family projects make a big difference, too. Help clean up the beach events, and look for organizations where you can help with packages for those displaced by natural disasters. Planting trees together and engaging in community events while you travel can also make a big difference.

Managing Media Exposure

Controlling the flow of information helps prevent overwhelm.

• Screen Time Guidelines: Set limits on news consumption and ensure age-appropriate content.
• Choosing News Sources: Opt for child-friendly news outlets that present information calmly and factually.
• Social Media Considerations: Monitor older children's social media use and discuss the potential for misinformation.

Our family-friendly tech contract can significantly help any family new to maneuvering these conversations.

Creating Ongoing Dialogue

Maintaining open lines of communication fosters trust and resilience.

• Regular Check-Ins: Schedule routine discussions to address any new concerns or questions.
• Family Meetings: Create a safe space where each family member can share their thoughts and feelings.
• Teach Resilience: Help kids focus on solutions, not fear.

Additional Resources:

• PBS KIDS: Talking to Young Children About Wildfires
• National Association of School Psychologists: Helping Children After a Wildfire

By approaching these conversations with care and understanding, we can help our children navigate the world's complexities with confidence and resilience.

Final Thought: We can’t shield our kids from everything, but we can help them process, understand, and feel empowered.

by Alicia

Ski Lessons & Parenting: What My Third Child Taught Me

After over a decade of parenting, I’ve learned that it ebbs and flows. But teaching my third child to ski? It was different. I enjoyed it more. I felt stronger and more confident. And I savored every minute with my little guy.

When I taught my first, I had been snowboarding for over 20 years. I wasn’t even sure I could remember how to ski, and that was nearly a decade before. Now, I mostly ski, and in the past few years, I’ve built my confidence. Strength training has made a difference, and this time, I fully enjoyed the experience.

As I reflected on this past ski week with my kiddos, here’s what teaching my third to ski has taught me about parenting.

Ski Parenting Lesson #1: Embrace the Falls—Growth Happens Outside of Comfort Zones

You never know if you are pushing a little too much, but if you aren’t, then you’re not trying hard enough. I loved every minute of taking my son up the bigger runs so he could see the animals in the adventure park and take advantage of his fearlessness. But then, out of nowhere, he caught an edge and fell hard. I maneuvered my skis over him, and he was upset, covered in snow.

Instead of focusing on the fall, we embraced and talked about how falls are part of learning. With my first, I would have avoided these moments, but now I see them as necessary growth experiences. One tumble over the course of 90 minutes didn’t define our day—our wins did.

Pro Tip: Listen to Ep 212: Mindful Mom Revolution—How You Can Rewire the Brain for Better Health.

Ski Parenting Lesson #2: Embrace Help—Outside Instruction Can Break Through Barriers

Even though I’ve taught two other kids to ski, my experience has shown me that my children behave differently for someone else. I hit a standstill with my third when it came to getting him to ski independently. But after a private lesson with an instructor, something clicked—he was ready to stop clinging to my legs.

The truth is, we can push our kids only so far before outside help is needed. And that’s okay. It’s good for them to learn from others, and it gives me time to enjoy my own turns. Parenting is about knowing when to step in and when to step back.

Pro Tip: Listen to Ep 217: The Superpower of Perseverance—Serena & Lily co-founder Lily Kanter shares how she leaned on her village to raise her three kids.

Ski Parenting Lesson #3: Give Kids Autonomy—Children Thrive with Guided Independence

My middle child, who I usually hover over, is finding her stride in skiing—especially when I step back and let her choose her own way down the mountain. Family ski days require coordination, but I’ve learned that letting my kids go their own way or splitting up is part of the experience.

Now, I trust that my older two will find the best path for themselves. It’s a delicate dance of stepping in and backing off, and I’ve realized that letting them navigate on their own—even if they fall—helps them grow. More often than not, the worst-case scenario we imagine is far worse than reality.

Pro Tip: Listen to Ep 318: BabyQuip’s Mother-Son Founding Duo—How delegating leadership to her son helped their multi-million-dollar family business thrive. You can also read up on what I learned at Parent School, which is that letting go of control helps to build on kids’ self-esteem.

Ski Parenting Lesson #4: Physical and Mental Preparation Matters

Strength training as we get older gets more and more important. Without strength training, we can lose up to 30% of muscle mass between 50 and 70, and on average, we lose 3-5% per decade after 30. It takes concentrated effort to maintain muscle, which builds our endurance and helps to mitigate the natural evolution we might be feeling. I used to struggle for energy down a run, and now my energy is as endless as my kids. Moms, grab those weight vests, get your steps in, and work to lift as heavy of weights as your body can handle weekly.

Pro Tip: I’ve broken down my favorite moves for 20 minutes of movement if that’s all you’ve got in a given day, and Peloton can also tailor to the time you have available for a quick class.

Confident Kids Require Sturdy Leaders

I’ll be honest—most of parenting has felt like winging it. I’ve taken what I loved from my own childhood and worked to rewrite what I didn’t. But by my third child, I finally feel like I’m hitting my stride. Accepting that there is no perfect formula—and embracing both the highs and lows—has been a game-changer. An attitude of gratitude also pays in spades.

To learn more about how to shine in parenting and in life—tune into our show, follow us on Instagram, and subscribe to our newsletter to stay in the know.

by Alicia

The BabyQuip Family Business Playbook: 4 Lessons from a Mother-Son Duo

What happens when you combine family values with a sharp business strategy? You get BabyQuip, the multi-million dollar baby gear rental marketplace built by Fran and Joe Maier—a powerhouse mother-son team redefining what it means to thrive in the family business.

Running a business with family isn’t always easy, but Fran and Joe prove that balancing family and business isn’t just possible—it can be a competitive advantage.

In our latest MomShine episode, they shared their playbook for success and what it takes to make a family-run business thrive in today’s economy. Here’s what we learned from their journey—and how these lessons apply to business, as well as in parenting and leadership.

Why Family Businesses Are Thriving Today

Family businesses aren’t just sentimental success stories—they’re the backbone of the economy. Studies show that family businesses account for 64% of the U.S. GDP and employ 62% of the workforce. Consumers are more likely to trust family-owned businesses. They’re also more adaptable and resilient as businesses. 

BabyQuip is a perfect example of this—a mother and son leveraging their strengths, trusting each other, and innovating together to serve families needing high-quality, safe baby gear rentals while traveling.

Family Business Lesson #1: Establish Clear Boundaries

One of the biggest challenges in family businesses? Separating family roles from professional roles.

For Fran and Joe, it was as simple as not referring to one another as "Mom" and "Joey" in the workplace. Setting professional ground rules helped them communicate as business partners rather than falling into parent-child dynamics. They also consciously try not to mix work talk at personal or family events.

Why this matters:

• Boundaries = professionalism. 
• Employees take leadership more seriously when there’s professional respect in family businesses.

Pro Tip: If you’re in business with family, set simple rules like no work talk during personal family events and align on business roles to avoid tension.

Family Business Lesson #2: Align on Values to Shape the Company Culture

Trust, safety, and integrity aren’t just buzzwords at BabyQuip—they’re at the heart of everything they do.

Fran, who helped build trust and safety at Match.com, knew that creating a secure and reliable experience for parents would be key to BabyQuip’s success. Joe integrated those values into every aspect of the business, from branding and marketing to how they select and care for quality providers. For instance, during COVID, they offered providers an integrated cleaning service to show them they were looking out for them during this time. 

Why Values Matter in Family Business

• 88% of customers say brand trust is the most important factor in purchasing.
• Companies with a growth mindset are 34% more likely to have a strong sense of ownership in the company. 

BabyQuip has built a business around helping parents feel confident that their baby gear rentals are safe, clean, and high-quality—something that keeps families coming back.

Pro Tip: Whether in business or at home, leading with clear values builds trust and consistency—something both customers and kids need.

Family Business Lesson #3: There’s No Room for Micromanagement

Just like your kids stop listening when you ask them to clean their room a million times, the same applies when working with family.

It’s tempting to micromanage in family businesses—but trusting each other to take ownership leads to real success.

Fran empowered Joe to take the lead on major business decisions, from rebranding the company to redesigning the website and implementing new tech-driven strategies. Instead of hovering over every detail, she let him lead, which paid off.

Why Trusting Others Works

• Delegation can 3X your business growth. 
• Micromanaging kills creativity, motivation and reduces productivity.

Pro Tip: Whether in business or parenting, giving others the freedom to take ownership allows them to develop confidence and leadership skills.

Family Business Lesson #4: Innovation is Everything

Successful family businesses don’t just survive—they evolve.

From expanding into new product categories like beach gear to forming strategic partnerships, Fran and Joe have continuously adapted BabyQuip to serve modern families better.

Why Innovation is Key

• 70% of family businesses fail to survive past the second generation—often due to a lack of innovation.
• Businesses that regularly innovate are more likely to succeed.

By embracing new technology, partnerships, and market trends, BabyQuip has continued to stay ahead of the competition—proving that family businesses must evolve to remain successful.

Pro Tip: Always be thinking about what’s next—whether it’s in business or helping your kids develop new skills and interests.

What If We Applied These Lessons at Home?

The lessons from Fran and Joe’s business success apply far beyond the workplace. As parents, we can help our kids become leaders by:

• Setting clear boundaries so they learn independence.
• Teaching them strong values so they grow with integrity.
• Trusting them to take ownership instead of micromanaging.
• Encouraging innovation so they can adapt and grow in a changing world.

As moms, we often want to do everything for our kids—but real leadership starts when we step back and let them shine.

Listen & Get $20 Off BabyQuip!

Listen to the full episode to learn more from Fran and Joe’s inspiring journey!

Traveling soon? BabyQuip is offering $20 off your next baby gear rental of $100+ with the code MomShine20 at checkout.

by Alicia

The Healing Power of the Mexican Temazcal Ceremony: Why Moms Need to Prioritize Their Own Reset

There I was, standing outside a small, dome-shaped sweat lodge deep in the heart of Sayulita, Mexico, questioning whether I should even be on this trip. My mom was in the hospital. My kids had been sick. My husband was traveling. Everything in me screamed You should stay home. But I had rearranged my flight to make it work, sensing that I desperately needed a reset—I just didn’t realize how much.

Inside that Temazcal, a traditional Mexican sweat lodge ceremony, I found myself face-to-face with my own thoughts, fears, and limitations. At first, I ran—literally stepping out after the first “door” because I was too scared to sit with my own emotions.

Yet, by the final door, something changed. I had been chasing a tiny speck of light in my mind, believing it was the answer, the validation, the clarity I needed. But then it disappeared. And I suddenly felt the overwhelming presence of support from the women around me. I don't need to chase anything cause the truth is I already had what I needed—time to heal, time to process, and strength in the support of all the women around me.

Why Moms Need a Deep Reset 

As mothers, caregivers, and high-achievers, we prioritize everyone else’s needs before our own—until we reach a breaking point. Research confirms that women who take time for self-care feel more capable of managing their responsibilities. Taking breaks makes us better parents. Sources show that moms prioritizing time for themselves are more engaged, patient, and emotionally available for their children. Shared movement and connection can help to heal us.

What is a Mexican Temazcal Ceremony

The Temazcal ceremony is an ancient Mexican healing ritual that symbolizes entering the womb again for rebirth, purification, and mental clarity. It’s essentially a pitch-black sweat lodge experience, where volcanic stones are heated, and medicinal herbs like sage, eucalyptus, and rosemary are placed on the fire to create powerful, cleansing steam. The ceremony lasts for an hour, and each "door" of the Temazcal represents a phase of purification. Throughout the ceremony, participants experience:

1. Physical detoxification—sweating out toxins.
2. Emotional cleansing—sitting with your thoughts, shedding burdens.
3. Spiritual renewal—letting go of what no longer serves you.
4. Reconnection—grounding yourself in the moment.
5. Rebirth—emerging with a fresh perspective on life.

For me, stepping into the intense heat and darkness of the lodge felt like returning to the womb—a chance to start fresh, to break through emotional walls, and to heal.

Why Every Mom Deserves (and Needs!) Me-Time

I’ll be honest—I almost didn’t make it past the first "door" of the ceremony, and I almost didn't make it on this trip. The thought of leaving was overwhelming, and the dark, tight space in the temazcal was terrifying. And then I knew I had to sit with my thoughts and some weight I was carrying. However, self-awareness and mindfulness are directly linked to lower anxiety, better decision-making, and improved relationships, as many other moms can testify to. I had to sit in that discomfort and do everything I needed to take that break for myself. When I finally did, it was well worth the stress to get there for my own healing.

Beyond the Mom Hustle: Finding Your Moments of Peace

Beyond the emotional release, another unexpected revelation was the power of moving, breathing, and healing together. Sitting in that sweat lodge, surrounded by strong, like-minded women, I felt a deep connection with all the women around me.

Science backs this up. Studies show that group movement and shared physical experiences release endorphins, improving mental and emotional well-being. This is why group fitness classes, yoga retreats, and communal rituals like the Temazcal are so transformative. And women in strong social circles experience lower levels of stress, anxiety, and burnout. Having a supportive tribe is essential for mental resilience, and Harvard science confirms that resilience alone leads to longevity.

The Takeaway: Moms, Take the Break. We Need It.

If you need to hear this (and I know so many of us do):

Take a break. For YOU.

Everything at home will be just fine while you step away for a little while. My kids thrived while I was gone. And when I returned, my tween—who usually gives me attitude—couldn’t stop saying how much she missed me. That time apart strengthened our bond.

And more than that, I healed a lot of pain I didn’t even realize I was carrying. The truth is that we can’t show up fully for others if we don’t take care of ourselves first. So whether it’s a Temazcal ceremony, a retreat, a solo weekend away, or just a long walk with a friend—give yourself the gift of restoration. Because when we reset, we don’t just heal ourselves—we become stronger for the people we love most.

Ready for Your Own Reset? Here’s How to Start.

1. Book the trip. Even if you have to rearrange your schedule, do it.
2. Try something new. Whether it's a Temazcal, a retreat, or simply a solo adventure, push past the resistance.
3. Let go of the guilt. Your family will be okay—and you’ll come back even stronger.
4. Find your people. Surround yourself with women who lift you up and encourage your growth.

So go take a much-deserved break. Everyone will thrive—including you. 

And while you're at it, tune into MomShine for more inspiration, real talk, and tips to help you juggle it all. Whether you’re on the road, on a walk, or just taking a moment for yourself—we’ve got you covered.

by Alicia

Mom Entrepreneur Guide: 5 Powerful Skills That Drive Business Success

Starting my own business felt like a daunting challenge, especially while managing the chaos of family life. But as I looked around, I saw a growing wave of moms who were not just surviving doing it—they were thriving. Inspired by these trailblazing women, I’ve uncovered five essential skills that are transforming more and more moms into entrepreneurial powerhouses. Here’s how they’re doing it—and how you can, too.

Mom Entrepreneur Toolkit: 5 Skills for Success in Business and Parenting

Looking at the stats, female-run businesses are on the rise, with women owning about 39% of small businesses in the United States. According to the National Association of Women Business Owners, businesses owned by women contribute $1.9 trillion in revenue annually. SoFi ran a survey in March 2024 of 1,000 mothers who owned businesses in what qualities they felt were their strongest skills, and it showed that improved problem-solving (60%), enhanced multitasking (51%), increased empathy (46%), and greater resilience (46%) were at the top of the list.

I dove into these superpowers firsthand with inspiring women, and I discovered so many of these qualities that make us successful moms can be leveraged to achieve entrepreneurial success. Each interview gave me fresh motivation to dig deeper, tap into hidden strengths, and embrace these powers in my life. Here are the five superpowers that stood out the most.

• Perseverance: Building Million-Dollar Brands 
• Intuition: Making Smart Business Decisions 
• Imagination: Unlocking Your Creativity
• Empathy: Leading with Purpose 
• Resilience: Scaling with the Right Priorities

#1 Perseverance: Building a Multi-Million Dollar Brand with Lily Kanter, Co-Founder of Serena & Lily

I learned so much from my conversation with Lily Kanter, Co-Founder of one of my favorite brands Serena & Lily. One of the most important lessons? It’s okay to ask for help! Lily shared that asking for and prioritizing consistent support at home was the foundation of her success in building the multi-million-dollar brand we know today. And she wasn’t scared to admit and be transparent about that.

Key Lesson: Support System Strategy to Persevere in Business

When assembling her support network, she focused on her needs first, then built additional help around her lead hire as required. Her husband was another key player, actively supporting her every step of the way. 

Action Steps for Moms

Lily also emphasized the importance of modeling values for her kids. She taught them that giving back is as essential as pacing yourself at work. She involves her children in global charitable activities in her spare time. Her perseverance and intentionality created a legacy both at home and in business.

Listen to the full interview: The Superpower of Perseverance.

#2 Intuition: From Lawyer to Candle-Making with Founder of Taja Collection, Annabelle DeGrazio

While perseverance laid the foundation for Lily’s success, Annabelle DeGrazio’s journey shows how intuition can drive smart, bold decisions. Annabelle DeGrazio built a million-dollar business rooted in her love for ancient art and a keen sense of intuition. She shared how trusting her gut—even in uncertain moments—allowed her to take risks that paid off. 

Key Lesson: Trust Your Gut with Solid Proof Points to Guide You

Annabelle started by giving free products to influencers with similar audiences. That bold strategy quickly paid off. She also didn’t leave her attorney position before she received a sound proof of concept before going all in. She also consistently kept her mission of bringing a personal touch to gift-giving at her company's core, including employees in brainstorming and feeling invested in the business with her.

Action Steps for Moms

Annabelle’s journey is a masterclass blending instinct with strategy, showing us how to align our passions with purpose to create something extraordinary—personalizing the art of gift-giving again.

Listen to the full episode: From Ancient Art to $1M Business.

#3 Imagination: Unlocking Creativity with Author Melissa Llarena

Once you’ve locked into an unstoppable approach and your intuition, the next step is to picture the success you hope to see. Melissa Llarena is a powerhouse who turned her creative vision into a profitable reality. She now works to coach female entrepreneurs in all walks of life by unlocking their wildest imaginations to succeed. 

Key Lesson: Unlock Your Fertile Imagination for Business Success

In our interview, she shared practical advice on nurturing the imagination, brainstorming ideas, and staying committed to seeing them through. She prioritized her goal of getting her book The Fertile Imagination: A Guide for Stretching Every Mom’s Superpower for Maximum Impact to Amazon's best-selling list, and she did! She also doesn’t hesitate to sell herself to get time with top entrepreneurs like Gary V.

Action Steps for Moms

Hone in on your network and devise a strategy to connect with other leaders in your space. Come up with a communication plan and creatively brainstorm how best to get their interest. Never forget your MROI by asking yourself: Is the value I’m getting worth the time away from my kids? Her story reminds us that creativity isn’t just for artists—it’s a skill we can all harness to innovate, solve problems, and build meaningful careers.

Listen to the full interview: Mom Superpowers to Profit.

#4 Empathy: Practicing What You Preach with Author Jenna Hermans

As most moms can attest, work-life balance can feel like a myth, but Jenna Hermans showed me it’s achievable when approached with empathy and intention. As a leader in male-dominated industries, Jenna mastered the art of balancing her professional ambitions with her role as a mom of 4. 

Key Lesson: More Female Leaders Should Model Empathy 

Her ability to prioritize self-care and set healthy boundaries is a blueprint for creating harmony in your home and workplace. She believes more women can model empathy to encourage others to do the same within companies. This will lead to more open and collaborative approaches to business.

Action Steps for Moms

Code words like “I feel banana” resonate for kids at home when anyone feels off or needs space to focus on priorities and prevent burnout. Whiteboarding helps with family planning and encouraging kids to do their part around the home.

Listen to the full episode: Work-Life Balance: A Guide to Conquering Male-Dominated Industries.

#5 Resilience: Being Flexible with Seven-Figure Mom Business Owner Nikki Lindgren

Nikki Lindgren’s journey to launching a seven-figure business as a mom of three is nothing short of inspiring. Balancing the demands of parenting with entrepreneurship, Nikki shows how resilience, thoughtful leadership, and a commitment to core values can pave the way for success. Her story is a powerful reminder that thriving in business is possible while being fully present for your family.

Key Lesson: Have an Employee-first Model

Nikki’s secret to success lies in her employee-first mindset. She has built a team that feels empowered and motivated to deliver their best work by fostering a workplace culture that values and supports employees. Nikki firmly believes that when employees feel appreciated and respected, they become invested in the company’s mission and contribute to its long-term success.

Action Steps for Moms

A few ways to put your employees first are:

• Providing flexibility: Recognizing the needs of her team, Nikki ensures work-life balance through policies like remote work options, flexible hours, and understanding family commitments.
• Investing in professional growth: Nikki prioritizes her team’s development by offering training, mentorship opportunities, and regular check-ins to discuss career goals.
• Prioritizing transparency: Open communication is key to Nikki’s leadership style. She ensures her team understands the “why” behind decisions, fostering trust and alignment with the company’s mission.

Read about her inspiring journey: How Nikki Built a 7-Digit Business.

The Essential Mom Entrepreneur Toolkit

Each of these women unlocked unique superpowers that helped them balance motherhood and business success. What’s your mom superpower, and how will you use it to create your own unstoppable success story? 

Action Steps to Start Today

1. Identify your dominant superpower: Where are you strong, and where do you need partners to help you grow?
2. Create your support blueprint: What help do you need to be successful, and where can you delegate the reins more to achieve business success?
3. Set measurable growth goals: Where do you hope to get in the next 3-6 months, and how can you get there faster with limited resources?

Your journey to unstoppable success starts with identifying your unique superpowers. Which of these five skills will you lean into first? Share your thoughts on social media @MomShineCo, and don’t forget to sign up for our newsletter for more actionable insights and inspiring stories.

by Alicia

Mom's Reset Guide: 7 Power Habits for Your Best Season Yet

After the success of 24 Intentions to Shine, I’m thrilled to keep the momentum going with weekly Shine Reminders throughout January. These simple yet powerful ideas will help you reset, refocus, and prioritize what matters most. Let’s make space for growth and joy—together! Here are some shine reminders on how to reset, and I’ll be posting reminders each week on our Instagram at @momshinco if you’d like to follow along and start your week off right. Check out what we’re diving into to kick off a New Year here soon!

Habit #1: Know Your Superpowers 

Take stock of your strengths and weaknesses. What are you great at? Where could you use a little help? Discuss openly with your partner or support system to fill the gaps. Some good areas to organize and focus discussion around could be related to travel, finances, and business goals, along with your own personal and family needs and how best to support each other to fill everyone’s tank in 2025. 

Habit #2: Lean Into AI

Need help or juggling too much? Use your favorite AI tool to brainstorm, plan, or simplify daily tasks. It’s like having an extra pair of hands! See our 16 Ways to Use AI to Simplify Parenting in a Digital Age. Let’s work smarter, not harder, and do more with less this year.

Habit #3 Harness The Power of 15 Minutes

Just 15 minutes of weekly exercise has been linked to living a longer life! Whether meditating and moving during a yoga practice, lifting weights, or bonding with your kids—just taking a moment to move and realize just how 15 minutes can change your vibe. It’s also the best brain hack when you are strapped for time. It’s hard to say no to 15 minutes of helping yourself feel better.

Habit #4: Implement Chores to Build Kids' Confidence

A daily 5-15 minute chore routine helps kids build responsibility and self-esteem—and gives you a well-earned breather. Studies show that if kids do chores around ages 4 & 5 and up, it builds their self-esteem and confidence. By doing so, you’ll raise more successful, happier kids and save yourself from going insane as well.

Habit #5: Find Quick, Anti-Inflammatory Meals

According to a study by the University of Ohio based on the diets of more than 34,500 adults, 57% of U.S. adults have a pro-inflammatory diet. But lowering inflammation doesn't have to mean more hours in the kitchen. Think about simple, plant-based, vibrant meals full of fruits, veggies, white meats, beans, and nuts that are quick and easy to prepare. Again, AI can be a godsend to help here by suggesting healthy, fast meals that the whole family will love and planning what to buy on your next grocery run.

Habit #6: Nurture Your Inner Child 

Parenting starts with being the best parent to yourself. When you model self-parenting, you teach your kids invaluable lessons about self-love, emotional intelligence, and resilience. Ask yourself daily: What do I need? What am I working on this week? How can I be there for myself?

Think of it this way – when you openly practice self-compassion, like saying, "Mommy made a mistake, and that's okay. I'm going to try again," your children learn that perfection isn't the goal. They learn healthy emotional management when they see you take a timeout to regulate your emotions (i.e., "I need five minutes to calm down and think clearly"). When facing challenges, model positive self-talk: "I can do hard things, even if they take time." Also, model and vocalize to them when you are proud of yourself for trying something new.

Remember: You can't pour from an empty cup; your children watch how you treat yourself. They'll likely mirror these same behaviors in their own lives. By nurturing your inner child, you're not just healing yourself – you're breaking generational patterns and teaching your kids to become their best advocates.

Habit #7: Listen While You Work

Turn mundane moments into opportunities for inspiration. Whether folding laundry, commuting, or running errands, lock into podcasts, audiobooks, or uplifting playlists that fill your mind with great advice and energizing ideas. We started the MomShine podcast to serve up inspiring content for other busy moms to feel supported, and there are so many great shows to tune into to inspire yourself through the many chores needed around the house.

New Year, New Mom

Ready to transform your mom life with these powerful reset habits? Whether you're a working mom seeking balance, a busy parent craving organization, or simply ready for positive change, these intentional practices will help you create the life you deserve. Remember, small habits lead to big transformations. Join our MomShine community for practical tips and daily inspiration.

by Alicia

Lessons from a Serial Entrepreneur: What Every Mom Can Learn from Lily Kanter, Co-Founder of Serena & Lily

Lily Kanter’s journey as a serial entrepreneur is a masterclass in building successful businesses while staying connected to core values. As the founder of Serena & Lily, Boon Supply, and AveryLily, she has created spaces where women thrive—not just in business but also in life. Her lessons are especially valuable for moms striving to find balance, purpose, and success in their own paths. Here’s what every mom can learn from Lily’s remarkable career.

Serena & Lily Founder Shares Mompreneur Advice

Lesson #1—Pick Strategic Partners

Lily’s story highlights the importance of choosing the right partners, a lesson moms can apply at work and in life. Here are a few rules to apply when picking partners in life and in business.

1. Choose partners who complement your strengths: Just as Lily selected Serena Dugan for her creative genius, moms can seek friends, co-workers, or mentors who fill in the gaps they have and uplift them. The key here is to embrace your own weaknesses and look for those people to partner with who can help with those gaps.
2. Build relationships based on mutual respect: Collaboration flourishes with respect and understanding, whether it’s a business or a parenting decision. Honor other perspectives different from yours and give them space to collaborate and find the right balance.
3. Create safe spaces for open dialogue: From boardroom meetings to family dinners, honest conversations strengthen bonds all around.

Lesson #2—Embrace an Imperfect Action Plan on Your Entrepreneurial Journey

Lily’s success reminds us that waiting for perfection can hold us back. Sometimes, you must go with your gut and launch into action when the right synergy and idea hits you.

• You can start before everything is perfect: Whether launching a business or trying a new parenting strategy, begin and consider these prototypes that you can iterate and improve upon as you go.
• Learn and adjust along the way: Like kids, businesses grow with love, patience, and a willingness to pivot.
• Trust your instincts while remaining flexible: Moms can find power in their gut feelings while adapting to new information.

Lesson #3—Leverage Resources That Make Sense for You and Your Business

Lily excels at balancing resources wisely—something moms know all too well. To me, this applies to helping around the house and with children as needs change and evolve. It also applies to determining if funding for your business is needed and right for what you are trying to build. As Lily shared in our interview, tech money isn’t always right for retail or commerce businesses with an entirely different supply model and path for growth. Understand your industry and ensure your financial decisions are sustainable for long-term growth.

Lesson #4—Build a Support System for Your Business and Family 

No one succeeds alone, and Lily is no exception. Moms can take notes on how they surround themselves with support.

• Invest in consistent childcare: Reliable help enables focus on personal and professional goals.
• Create reliable, professional networks: Just as Lily builds strong connections, moms can find their “village” to navigate challenges.
• Maintain strong personal relationships: Nurturing partnerships at home is essential for overall well-being.

Stephanie Fornaro, CEO and Founder of Hello Nanny!, a boutique nanny placement agency, emphasizes: “Building your support system not only helps you feel less alone, but it also directly affects your ability to thrive—both at work and at home.”

Lesson #5—Be a Values-Driven Leader at Work and Home

Lily’s alignment of business and personal values has been her guiding compass at every step—a principle moms can apply daily. She firmly believes in giving back to communities and ensuring every child gets a fair chance at success. She teaches her children about these passions and thinks about how they can give back to others in need. For one kid, it was rock climbing and building a bouldering wall for kids in an underprivileged country. As she mentioned in our interview, kids are watching, not listening all the time, so model the life and values you want them to pursue and do in their own lives. Include family in the journey by sharing your goals and fostering understanding, purpose, and support.

Lesson #6—Avoid Burnout by Blocking Time for Yourself 

For both business leaders and moms, sustainability prevents burnout and preserves joy. Proper planning can prevent burnout. Block time for self-care, family, and personal passions. For Lily, this is dedicating time to social impact organizations and finding unique ways to fuel those companies' growth. Working to continuously maintain clear direction and have a vision for your family or career allows you to navigate any distraction with purpose.

Lesson #7—Realize the Power of Reinvention

Lily’s journey proves that setbacks can be a stepping stone to reinvention—a truth every mom can embrace. During COVID-19, Lily faced difficult decisions, including stepping away from a thriving non-profit. Yet, she emerged stronger, launching new ventures like the Empower Her fund and supporting Hawaiian businesses with her latest venture, AveryLily. Her resilience is a reminder that success isn’t linear, and moms, too, can adapt and thrive amidst life’s twists and turns.

Create Your Success at Home and in Business

How can moms translate these lessons into action? Here’s how:

• Identify your core strengths: What makes you unique as a mom, professional, or partner? Lean into that.
• Seek complementary partnerships: Whether with a spouse, co-worker, or friend, surround yourself with people who amplify your shine.
• Build your support network: From babysitters to business mentors, never hesitate to ask for help.
• Embrace challenges as growth opportunities: Tough moments often spark the greatest growth.
• Stay connected to your values: Let your values guide your choices in business or parenting.

Ready to create your own success story? Join the MomShine community for inspiration and practical tips from successful women leaders like Lily Kanter. Let’s empower moms to thrive at home, in business, and beyond. You can hear our entire interview, The Superpower of Perseverance: Business Success Secrets from Lily Kanter (Ep 217), on Apple, Spotify, or wherever you get your podcasts for more.

by Alicia